A woman who was once £30,000 in debt after becoming a single mum to twins has explained how she now earns a multi-million pound salary.
Lisa Johnson, 43, who lives in Bedfordshire, turns over between £2million to £3million each year after ditching her busy city job in 2012 to become her own boss.
Her business coaching firm sees her help entrepreneurs scale up their revenue by turning side-hustles into a viable money stream, something which Lisa describes as “passive income”.
But success didn’t come overnight for Lisa. She decided to make a change in her life after becoming a single mum to her twins when they were just five months old.
At the time, newly divorced Lisa worked as a risk analyst for a Canary Wharf firm in London – but found her hectic schedule meant she had no time for her children.
Lisa says she now enjoys travelling the world with her family
(Image: Lisa Johnson)
She remembers having to leave the house at 6am and sometimes not getting back until 10pm – meaning she’d miss large parts of the day.
Lisa made the decision to quit her job and find a new role as a PA much closer to home – but her wages took a serious hit.
She soon started relying on credit cards and a loan to help plug this gap.
Speaking to The Mirror, Lisa said: “I needed to be around more, so I gave up my well paid job and got anything I could find where I could do nine to five.
“The money was a third of what I was used to – but I was still paying the same bills as before, the same house, but with two extra mouths to feed.
“I don’t come from money, I grew up in a council estate. I didn’t know anyone who had their own business.
“I was doing ok in my 30s and didn’t have debt.”
Lisa Johnson with her new partner and her twin boys in Portugal
(Image: Lisa Johnson)
Knowing she needed to increase her income, Lisa started thinking about setting up her own business but didn’t know where to begin.
She started off as a wedding planner in late 2012 but ended up more in debt, as her lack of business know-how meant she was under-charging customers.
The following year, Lisa hired a business coach who helped her turn her wedding planning firm into a success – eventually turning over six-figures and allowing her to chip away at the money she owed.
Other planners started asking for the secrets behind her success and, after sharing what she had learned, they followed her advice and saw their own businesses thrive.
It was at this point that Lisa, who is now in a new relationship, realised she may just have a knack for helping start their own businesses – and she gave up her wedding planning firm in 2017 to focus on this.
Since then, her business has appeared on the BBC and Forbes – and she has cleared all her debt.
Lisa says her aim is to help people take control of their working life
(Image: Lisa Johnson)
Lisa said having a “passive income” stream – where she has already built all the courses she needs, meaning her business requires little maintenance as the product is already out there – is the key to freeing up her life.
She says she was first inspired after purchasing an eBook about how to get around Disneyland on a budget and later finding her the author behind it makes thousands of pounds from this product alone.
Lisa said: “The first year I took home £220,000. It was crazy – I was just good at helping people.
“But I was shattered and I still wasn’t seeing the kids. So I started looking at passive income streams.
“I went from working 60 to 80 hours a week in the first year of my business to making £2million to £3million a year and doing 30 to 40 hours a month.
“I teach thousands of other people doing the same. The twins are nine now and they’re seeing the world. I’ve bought properties which also bring me money.”
Through her business, Lisa teaches entrepreneurs how to make money out of the skills they already have – for example, by showing them how to offer online courses or a new membership scheme.
This is often referred to as passive income, which is something that gives you a regular cash flow but requires minimal or no effort to maintain it.
For Lisa, she is around 90% passive in her business as she has already developed the courses she sells – meaning she doesn’t need to keep making new content.
The prices she charges varies depending on the course you’re interested in, but can range between £125 a month on a payment plan, or £2,000 upfront, to the lowest membership of £49 a month.
Lisa says some people pay £15,000 a year for some courses, which include trips abroad.
One person who enrolled in her business has allegedly made £600,000 from a membership about theatres, while another is said to have made £1million by creating courses on how to handle trauma.
Lisa said: “We want to help more people realise they can have the life they want to, even if they don’t come from money.
“It is about empowering people to live life on their terms. We have the knowledge in our heads.”