A two-week-old baby has reportedly fallen from an escalator inside a Primark store, eyewitnesses has reported.
The high street retailer has confirmed that an incident involving a baby took place at their Romford store in East London on Monday.
One shopper, who was in the shop at the time, said she couldn't get the "poor baby's scream out of her mind" after asking people in a local Facebook group if anyone knew if the child was doing well.
On the social media page she asked: "A baby fell down from the top of the escalator in Romford Primark yesterday, does anybody that was there know if the baby was alright or not as I can’t seem to get the poor baby’s scream out my mind."
One individual, who claimed to know a worker from the store commented to say that the baby was "only two week's old."
The baby is said to have fallen from the escalator
And many others shared their well-wishes for the baby, MyLondon reports.
"I do hope the poor baby is ok.
"It's difficult to control toddlers sometimes, but a baby?
"The parents must be devastated," wrote one Facebook user.
"Oh my god how did that happen hope the baby is ok," added another.
A Primark spokeswoman said: "We are aware of an incident that occurred in our Romford store on Monday.
"Our colleagues were on hand to provide assistance and support.
"We hope that the baby and the family are doing well."
No information has been given on the condition of the baby.
Neither the Met Police or London Ambulance Service had details of the incident.