Hundreds of people have come forward to purchase a slice of Oxford's oldest and only independent cinema, raising close to £100,000 in just a few days.
The local community rallied around the iconic Grade II listed Ultimate Picture Palace Friday when it was announced that it was making a bid to become community-owned in order to stay open and remain independent.
Over the May Bank Holiday weekend, 382 people invested in their gorgeous Edwardian cinema to the tune of £97,824 – almost a third of the £312,575 needed.
The Ultimate Picture Palace 's future was put in jeopardy when its owner, Becky Hallsmith, died in 2018, which staff and volunteers knew would lead to the cinema's ultimate sale.
Ms Hallsmith had wished for the cinema, with its quaint street-facing ticket window and neo-classical arches, to become community-owned after her death.
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The Ultimate Picture Palace in Oxford, Jeune Street
This sparked a campaign by staff and cinemagoers to purchase the cinema through the Community Benefit Society share scheme, which would see shareholders see a potential three percent annual return on their investment.
This campaign, called "Lights, Community, Action", launched on Friday night with film critics and local MP Anneliese Dodds coming along to help galvanise support and save the cinema.
Lights, Community, Action smashed their early fundraising targets almost as soon as the share scheme opened, raising £18,000 in the first 90 minutes.
Micaela Tuckwell, director of the cinema, told the Oxford Mail: “It really is remarkable, the breakdown in the numbers is made up of so many little donations – and that’s what makes me so happy, that this is grassroots.
“On Friday, we had the open event with staff able to answer questions.
“There was a real sense of community, we had sell-out performances every night, and it was so lovely for me and the staff to see that.
“There was real concern though with people asking what will happen if we don’t raise the money.
“I was able to explain and say the cinema would go on the open market, and there’d be the possibility of the cinema not being a community owned venture, or whether it would even be a cinema anymore.”
Shares in the cinema cost £1, with a minimum buy-in of 50 shares to become a shareholder. The cinema is offering a discounted minimum buy-in of 30 shares for people aged 16-29, or have an OX1, OX3 or OX4 postcode.
The scheme is not just for Oxford residents however, Ms Tuckwelln continued: "We’ve had investment from America and Australia, and that’s the beauty of Oxford. People fall in love with the place and its institutions.”
You can find out more about the Ultimate Picture Palace's share scheme here.