Customers McDonald's drive-thru are being slapped with £100 car parking fines if their fast food doesn’t arrive within 10 minutes.
Fast food fan Richard Moore says he’s been fined four times at the Littleton outlet, in Walsall, West Midlands.
The 10-minute parking limit has caught many regular customers unaware, and some are now threatening a boycott.
Vehicles are are clocked by ANPR cameras, which means time is ticking as they queue for food.
Mr Moore has received parking fines amounting to £400 after visiting the restaurant multiple times in recent weeks.
He said: "Now the nature of a drive-through is as it says, I drive through, collect my food and eat parked up, as I have usually done for the past two years, I did not notice the changed parking notices.
Some customers are now threatening a boycott
CASCADE NEWS LTD)
Do you have a story? Email firstname.lastname@example.org.
"This is not your run-of-the-mill car park as the dynamics of the daily McDonald's drive-through customers have not been taken into consideration.
"It would have been very helpful for warning notices to have been posted at the drive-through and maybe verbal information of the changed free parking time to only 10 minutes.
"None of this was done at the time the parking conditions changed and I continued to use McDonald's and the car park as I had done for the past two years.
"I have now stopped this as it is far too risky as a drive-through customer to complete my purchase within 10 minutes."
A petition to increase the waiting time at the site set up by Councillor Lee Jeavons has now received more than 300 signatures, with people hoping change will lead to fines being rescinded.
The car park is run by a private contractor, not McDonald's, but opponents of the new scheme are hoping the fast food giant will use its commercial power to help with the situation.
Certain customers have been fined multiple times
CASCADE NEWS LTD)
Geeta Gupta, who received a £60 after getting breakfast at the restaurant, said: "It was impossible to get served, pay, eat in 10 minutes.
"The landowner needs to be realistic, they should be more transparent.
"£60 is ridiculous we only spent £3.49, we will never use this McDonald's again."
Councillor Jeavons has described the changes as "disgraceful" and believes the waiting time must be longer.
He said: "According to planning permission, McDonald's customers are supposed to be able to park for free, the problem is none of the McDonald's bays are marked out."
The land is operated by Ocean Parking, which has been contacted for comment but is yet to respond.
A spokesman for McDonald's said: "We are aware of parking issues around our Littleton restaurant and we have contacted the managing agent to further understand and help resolve the issue."
To sign the petition click here.