Vladimir Putin's cronies have created a macho aftershave that smells like a terrifying new Russian fighter jet.
Rostec – a state-owned defence giant founded by President Putin – partnered with the Perfumers Guild of Russia to release the scent called Checkmate.
The spray has scents of metal, leather and glass and is designed to smell like the inside of a cockpit in Russia's deadly new stealth fighter jet.
The aftershave has been released to promote the Kremlin's new Rostec's fifth-generation Sukhoi Su-75 'Checkmate' warplane.
The light, single engine tactical fighter can reportedly fly at speeds of 1.8 times the speed of sound, has a range of 3,000 kilometers and a payload of 7,400 kg.
The aftershave has been released to promote the Kremlin’s new Rostec’s fifth-generation Sukhoi Su-75 ‘Checkmate’ warplane
Do you have a story? Email email@example.com
It is tipped to hit the skies in 2023.
Checkmate aftershave bottles are modelled on a black chess piece and it uses the strapline "turn the chess board" – appearing to liken war to a game.
A sinister Rostec video plugging the scent also features a Sukhoi Su-75 bomber, and a narrator who sounds like something out of Squid Game.
The spray has scents of metal, leather and glass
Speaking over ominous music, a narrator says: "While the majority are hesitating, there is a handful of those who change the world.
"While the majority are playing by the rules, a few rewrite the rules to suit themselves.
"Only special pieces can turn the tide of the game.
"Checkmate is a fifth-generation fragrance, for masters of the game."
The advert comes amid rising tensions between Russia and NATO allies
The video seems to refer to Russian President Putin's reputation for flouting international rules to advance the Kremlin's geopolitical interests.
The advert comes amid rising tensions between Russia and NATO allies.
Russia is reportedly amassing troops on the Ukrainian border sparking fears of another invasion.
It also sent nuclear bombers to patrol the skies over Belarus earlier this month, supporting dictator Alexander Lukashenko, who stands accused of orchestrating a migrant crisis by pushing asylum seekers towards the Polish border.
It is tipped to hit the skies in 2023
A Rostec spokesperson said: "Checkmate fighter jet-scented perfume created in Russia
"The notes of the fragrance combine the scents of glass, natural leather and metals used in the construction of the fuselage, engines and cockpit of the aircraft."
But some people mocked the product on social media, with one person blasting: "Please tell me, what are "scents of glass"
"Because that sounds like asbestos."
Limited edition bottles of Checkmate perfume were touted at the Dubai Airshow in UAE
Another person quipped: "Awesome, can't start my day without kerosene."
A third troll slammed: "The perfume is stealth perfume so it's actually water."
President of the Perfumers Guild of Russia Oksana Chernyshova said: "This technogenic chord permeates everything: from the creation of the machine by Russian designers and engineers to the aircraft itself, which is just as much a living being consisting of metal structures and mechanisms.
"And it also breathes as it flies and feeds on the fuel!"
Limited edition bottles of Checkmate perfume were touted at the Dubai Airshow in UAE this week, where the jet prototype was also showcased.