Earlier in May, the multinational technology company suspended advertising on Facebook and Instagram in the United States, according to an internal correspondence transcript seen by Axios.
Tech giant Microsoft has pulled all advertising from Facebook and Instagram worldwide, objecting that its ads allegedly appear next to “inappropriate content”, Axios reported Monday, citing an internal correspondence transcript.
The move came following a similar action taken by the technology company in May, after it halted advertising on the two social platform in the US.
Microsoft is reportedly concerned that its ads appear next to “inappropriate content” including “hate speech, pornography, terrorist content, etc.”
Capossela said that Microsoft has contacted Facebook and Instagram, noting that a resumption of Microsoft’s advertising activity on the two social platforms depends on the response of the social media firms.
The official denied that Microsoft’s recent actions were a result of a boycott effort against Facebook after the social media giant’s refusal to fact-check a controversial post by US President Donald Trump on George Floyd-related, anti-police-brutality and anti-racism demonstrations in the US.
In 2017, Microsoft took similar action against Google’s YouTube over displaying ads alongside what the tech firm considered to be objectionable videos.